Selahatin is introducing the world of artisanal oral care. By bringing colors and emotions into whitening toothpaste the brand has the ambition to elevate everyday ceremonies.

Selahatin whitening toothpaste combines emotion and function, with artisanally crafted aromas and lush texture. The formulation contains fluoride, anti-oxidants and a four-dimensional whitening process gentle enough for daily use.

• 1450 ppm fluoride
• Housed in alu tubes (recycles endlessly)
• Anti-inflammatory
• Made in Switzerland
• Contains antioxidants
• Vetted by The Swedish Dental Association
• Vegan/Cruelty free
• Dermatologically tested

A four-dimensional rejuvenating whitening process gentle enough for daily use

1. Deep cleansing (Sodium Lauryl Sulphate)
2. Exfoliating (Hydrated Silica)
3. Polishing and light-reflecting (Hydroxypatite)
4. Enamel-bleaching (Sodium Bicarbonate)

• Anti-inflammatory Limonene from Citrus fruit and antioxidant Edelweiss extract boosts bacterial balance and maintains healthy gums
• The natural amino acid Betaine moisturises and nourishes
• Mineralising Hydroxypatite provides proactive care for sensitive teeth

AQUA/[WATER], SORBITOL, HYDRATED SILICA, CI 77891/[TITANIUM DIOXIDE], SODIUM LAURYL SULFATE, BETAINE, SODIUM BICARBONATE, CELLULOSE GUM, AROMA/[FLAVOR], PEG-12, DICALCIUM PHOSPHATE DIHYDRATE, SODIUM FLUORIDE, GLYCERIN, SODIUM SACCHARIN, HYDROXYAPATITE, LIMONENE, SYNTHETIC FLUORPHLOGOPITE, METHYLPARABEN, POTASSIUM CHLORIDE, MENTHOL, LEONTOPODIUM ALPINUM EXTRACT, TIN OXIDE